How to use location-specific authority content for SEO

What type of local content is worth your time and effort? Blog post: Unlike location page content, blog posts must be specific, timely, and relevant. Look at location-based queries in Search Console and use that data to map out a strategy for blog content. We started creating blog content for a client at the end of last year. Non-branded location-based queries increased substantially when we started increasing local area blog content.