How to use incentives in your PPC ads to drive more sales

The first thing to do is segregate your previous and current customers into active audience lists and identify their LTV. If your current campaigns generate a lot of repeat shoppers, then note the original campaign will be dedicated to them. It isn't guaranteed the other campaign won't serve first-time shoppers, but as of writing, it is as close as you can get. Implementing the incentiveAt this point, you've separated your campaigns into new/first-time customers and repeat customers. One is the control/evergreen ad (something you would also use for the repeat shopper campaign), and the remaining ad(s) with an incentive.