How to use GA4 to optimize your digital marketing strategy

This article explores a framework for maximizing GA4 to improve your digital marketing strategy. Explore what this means for optimizing the company’s digital marketing strategy. How can you turn critical data from these integrations with GA4 into strategic insights to optimize your digital marketing strategy? B2B CMOs may not want to tell the rest of the C-suite that their digital marketing strategy is to “suck less every day,” and re-brand this approach by calling it the “flywheel marketing” or “digital transformation” strategy. But how can the country’s top 100 advertisers, which are all B2C companies, use GA4 to optimize their digital marketing strategy?