“Love-based and attachment-based brand relationships are most strongly linked to customer brand loyalty.” an academic study from 2019 found. Brand Love”. Brand love is a sincere and deep emotional bond, just like our love for people. We begin to feel sincere attachment, and that’s when we become capable of experiencing brand love. By answering these questions and using all of your marketing campaigns to prioritize your customers and your needs, you can foster brand love in a sustainable and strategic way.