How to update content and dates for SEO in 2023

Every new year, SEOs, bloggers and publishers are eager to capitalize on “fresh content” ranking boosts by adding new dates to old or existing content. The evolution of fresh content ranking boostsThere was a time when updating content did not help attract visitors on Google. For me, a significant content change can’t be measured by a percentage or word count. Did the meaning or significance of the content change radically enough so that it's truly different from last year? No matter how much you crave the fresh content ranking boost, do not get tempted by sheer greed for Google traffic.