How to Understand, Measure, and Improve Your Organic CTR

Organic CTR is not a Google ranking factor, but that doesn’t mean you should ignore it. Then, follow the action steps in the How to Improve Organic CTR section to improve. Backlinko studied more than 4 million Google search results to understand benchmarks of organic CTR. Target Long-Tail KeywordsYou can improve your organic CTR by adjusting your SEO strategy. More Ways to Increase Organic TrafficImproving your site’s organic CTR is a small but important step in increasing your site’s overall organic traffic.