In that field, examine:Proven expert knowledge : Depth of knowledge, real-world experience, and demonstration of skill. An expert can have general field knowledge or be a hyper-specialized subject matter expert (SME). Expert knowledge doesn’t just pop up; it’s developed through sweat and tears. Influence In The FieldWhen it comes to experts, influence is based on the impact and change in their field. Start Uncovering And Developing Your ExpertiseTo become an expert source for journalists and editors, it is crucial to understand and communicate one’s expertise in their field.