How to uncover the root cause of PPC performance changes

Here’s how PPC managers can embrace root cause analysis to mitigate performance issues and get things back on track. Root cause analysis for PPC accountsRoot cause analysis is necessary to identify the underlying factors impacting PPC account performance. Therefore, teams should consider these factors to develop an effective root cause analysis process to determine potential issues within a PPC account. Google AnalyticsAs part of your root cause analysis, you should also look at how all digital channels are trending. A systematic approach to analyzing PPC issuesA robust root cause analysis process is critical to identifying the underlying factors affecting PPC account performance.