I haven’t lived the history of SEO or the larger internet the way most of you reading this probably have. Instead of trying to point fingers at who ruined the internet, let’s diagnose the problem by asking:What did “ruining the internet” mean? We can’t call marketing content spam until we know what “spam” even is. A non-ruined internet will continue to shift and adapt.”So if we give up on the internet, we are dooming it to fail. We are also internet users who want to have a good time online and help others navigate the web.