What are similar audience segments? Similar segments (previously known as similar audiences) are automatic audiences created by Google Ads when your original list meets certain criteria, such as size and recency. Here is an inventory sheet you can use to execute a proper similar audience segments audit. Once completed, you can decide on the proper strategy for transitioning away from similar audience segments and maintaining the same or better performance. Getting used to privacy-focused audience targeting in Google AdsAs disappointing as it was to learn about the removal of similar audience segments, hopefully, this guide will help you maintain and even improve your performance on Google Ads.