How to track Performance Max campaigns with Google Apps Script

July 13, 2023

If you manage ecommerce PPC accounts in Google Ads, you likely have used Performance Max campaigns since mid-2022. Learn how to overcome this hurdle using Google Apps Script to pull data on campaign spend breakout and glean insights to improve performance and impress your clients and team. Why use Apps Script in Google Ads, Performance Max? Apps Script is a Google tool enabling you to automate actions in Google Ads using JavaScript code in your account. Due to a lack of control and insights from Performance Max, some advertisers opt to use standard Shopping campaigns.

The source of this news is from Search Engine Land