Google took it upon itself to solve this with the release of Google Discover, first seen in 2018. Google Discover uses your information to identify and display topics Google believes will be relevant for you, known as “interests.”What’s Interesting? To gain a deeper understanding of Google Discover interests, I looked at over 700 Google Discover interests (provided by members of the SEO community). Google emphasizes this idea in the announcement of Google Discover, stating:“When it comes to news, we believe it’s important that everyone has access to the same information.”Takeaway: Google Discover is a major traffic driver for news publishers and can be used to reach a large, broad audience. Track Your PerformanceOnce you have content on Google Discover, you can monitor how it’s working via the Performance Report for Discover.