To help you achieve this, let’s explore how to structure people operations to quickly and effectively scale SEO success. The biggest issue that hinders technical SEO progress is that “no one can get changes made,” as evidenced by Aira’s technical SEO survey of 500 SEOs. Technical SEO : Oversees crawling, indexing, and general site functionality, particularly regarding page speed and UX/UI. Whether the optimization is for CRO, technical SEO, or content, it’s important for SEO results. Scaling SEO isn’t about time – it’s about organizing peopleThe biggest roadblock to SEO isn’t the SEO itself – it’s the operations required to apply techniques and keep them moving forward.