Considerations when setting your Facebook and Instagram advertising budgetWhen we talk about ad budgets, several elements come into play. If you are new to Facebook ads, I would suggest starting slow to get a baseline of results. Facebook has a variety of settings that can be confusing, including Advantage campaign budget (formerly campaign budget optimization) and daily budget vs. lifetime budget. Setting your Facebook advertising budgetWhen starting your campaign, set your budget at the ad set level rather than using the Advantage campaign budget option. Monitor your results for the audiences at the ad set level to see which audience is giving you the best results.