How to set up Google Analytics 4 using Google Tag Manager

March 04, 2023

Thankfully, Google Tag Manager (GTM) can ease the process of setting up GA4 on your site and reduce the dependency on needing to customize code. Note: If you already have a Universal Analytics tag (analytics.js) firing on your site, you can keep it active alongside GA4. Select Google Analytics: GA4 Configuration. Step 1To start, create a new tag with a Tag Type of "Google Analytics: GA4 Event." You can use the same basic model presented above to fire additional events into Google Analytics.

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