How to Set Up GA4 Conversion Tracking: A Step-by-Step Guide

In this guide, you’ll learn how to set up GA4 conversion tracking for your website. They’re the foundation of all tracking in GA4 and essential to conversion (key event) tracking. In this case, we only have the single “generate_lead” conversion (remember that “purchase” is a GA4 conversion by default). If you want to limit your conversion path analysis to a single conversion (key event), click the “conversion events” drop-down at the top of the page. The Next Step After GA4 Conversion AnalysisWhen you have the conversion data to understand your website, you can see how to drive performance into the future.