If your client has Salesforce as their customer relationship management (CRM) system, you can link Salesforce directly to Google Ads and help answer that exact question. Setting up an offline conversion import system from Salesforce to Google Ads can be done in just a few steps. Ensure these individuals are in the know about the conversion import process and are aligned with the timing for set up. You will need auto-tagging enabled in the Google Ads account to track Google Click IDs (GCLIDs). Closely monitor for a few days by navigating to Tools and Settings > Conversions > Salesforce > Import History.