In an increasingly difficult economy, do you know how to prove the value of your SEO and remain efficient, while maintaining the SEO budgets you need to succeed? There’s going to be an article, there’s going to be this, there’s going to be that, but we tend to forget that we’re the ones beta testing it, right? So I think there’s going to be a combination of advertising links and organic links, and our job is to win the organic just as it always has been. –Will Critchlow, 27:37Connect with Will Critchlow:Will Critchlow is the founder and CEO of SearchPilot, a company dedicated to simplifying and improving SEO testing processes for large websites. Will is recognized for his expertise in SEO and digital marketing and often shares his insights through various platforms.