How to scale the use of large language models in marketing

Generative AI and large language models are set to change the marketing industry as we know it. Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what’s ahead. “I’m brewing the tea.”“The tea I’m brewing.”The sentences above have different subjects of focus, even though the use the same verb, “brewing.”How large language models workBelow is a system diagram of transformers, the architecture model in which large language models are built. How LLMs will impact search marketing and what you can do about itWe're starting to see the impact of large language models on marketing, specifically search. Watch: The marketing singularity: Large language models and the end of marketing as you knew itPenn shared more insights about LLMs' impact on marketing jobs at The MarTech Conference.