Understanding the cause of negative reviews is equally important as responding to negative reviews. The first step in creating review response templates is to perform a negative review audit of all your existing negative reviews. Once this has been completed, analyze each negative review, identify any common trends or complaints you see within the negative reviews, and categorize them. A fake negative review can come in several forms:The fake review could be a case of mistaken identity. Dealing with negative reviews onlineNegative reviews are an inevitable part of being in business today.