Here’s how to handle a site redesign without risking your organic traffic, rankings and revenue. Most site redesign fails involve the following:Noindexing the website. Content removal/additionDesigners often work with a “lorem ipsum” placeholder text even when the website has existing content. Ideally, you check your site redesign as a website running beyond your local network. Use the actual content from the existing site from day one or create content that will be displayed on the new site upfront.