A Guide to Google’s September 2023 Update: How To Recover and Improve Your RankingsGoogle’s constant algorithm changes are essential in improving its search experience, it’s why we get things like the December 2022 Link Spam Update, August 2023 Core Update, and, most recently, the September 2023 Helpful Content Update. Each time Google pushes another Helpful Content Update, it changes how it evaluates content, which determines how it re-ranks said content based on new criteria. Notable Changes to the Official Helpful Content PageGoogle has a page all about the Helpful Content Update, which you can read here. Webmaster’s Note: This is an update to my previous guide to Google’s Helpful Content Update, where I share my insights and strategies to better align your content with Google’s newest standards. Key TakeawayGoogle’s Helpful Content update once again emphasizes user-centricity and content quality.