Reclaiming Your Google Rankings: An 8-Step StrategyNo matter how often you work on your website, there will come a time where you’ll see fluctuations with your site’s performance — and worst comes to worst, sudden and drastic drop in Google rankings. Changes in User Behavior and Trends: Trends, seasonality, and shifts in user behavior can affect keyword popularity and therefore search rankings. Violating these guidelines can negatively impact your site’s ranking in Google search results, or even lead to removal from Google’s search results. So, regularly follow Google Search Central Blog and notable members of Google’s Search Relation team like Danny Sullivan and John Mueller. Recovering from a Google rankings drop requires a strategic approach.