How to reach new audiences with multi-platform search advertising

March 01, 2024

Redefining search advertising: Other platforms to exploreSearch advertising is the placement of ads within search engines when a user searches for a particular product or service. With this in mind, any platform with a “search” bar could yield potential as part of a search advertising strategy. Let’s explore the platforms I deem to have the most potential to support and complement your search advertising through traditional means. YouTubeYouTube is the second largest search engine, behind its sibling engine, Google. Expanding your search advertising across multiple platforms widens your audience reach, boosts engagement with existing audiences and enhances brand awareness and recognition, ultimately capturing more demand for your product or service.

The source of this news is from Search Engine Land