How to prepare yourself for Google Analytics 4

In this post, we’ll tell you more about what you can expect from Google Analytics 4 and how to prepare for it. Getting started with Google Analytics 4 doesn’t mean you won’t be able to use your Universal Analytics anymore. What to expect from Google Analytics 4Google calls this “the next generation of Google Analytics”. How to prepare yourself…There’s no way around it; Universal Analytics is being replaced by Google Analytics 4. Google’s page on how to switch to Google Analytics 4 gives a great overview of what you can do to properly set up Google Analytics 4.