Google On Traffic Metric & SEO
Nov 25, 2023
Theories on SGE’s potential traffic impactSGE will undoubtedly impact organic search, with both positive and negative consequences, if it launches as it currently stands. SGE real estate will look different than the current SERP landscapeWhile an SGE overview is similar to other SERP features, like a featured snippet, it takes up much more space. My guess is that it will be many months after launch before we get data on SGE in Google Search Console. To illustrate how useless any model for measuring SGE impact can be, just look at the various screenshots I provided here. No one, except Google, knows the extent and impact SGE has on organic search.
