If you want to be relevant in the search engine results pages, creating content the aligns with search intent is important. Here are my tips on optimizing for search intent and improving your content to match what searchers are looking for. Using these types of search intent to get a basic classification will set you off on the right track. Using the right language in title tags and meta descriptions can clearly indicate that your content satisfies the user’s search intent. E-E-A-TIf you really want to satisfy search intent you’re going to need some experience, expertise, authoritativeness and trust.