With Perspectives, Google tells us it favors content with fresh, original viewpoints tailored for individuals rather than the most optimized content. Content for generative AI and content for PerspectivesI’ve read Google’s documentation on generative AI search and the thought leadership already published for Search Generative Experience (SGE) and Perspectives. This then relates to Perspectives and how strong content with added value perspectives might not tick all the other necessary boxes to appear on the traditional first page of Google but is known to Google. Over the years, Google has become much better at understanding sentiment and topics in user reviews, especially on Google Business Profiles. Adding perspectives to ecommerce contentIncorporating user perspectives and reviews into your ecommerce product pages can significantly enhance the user experience and inspire trust.