How to optimize category pages for e-commerce

Types of e-commerce category pagesBefore we dive into a step-by-step breakdown of the best optimization strategies, let’s explore the different types of e-commerce category pages with examples. Type Description Example Mega Category Pages The top-level pages that encompass a wide range of subcategories. Men’s clothing, women’s clothing, and children’s clothing for fashion stores:https://www.nordstrom.com/browse/women/clothing Category Pages These pages are nested within main category pages and provide more specific product groupings. Use breadcrumbs on category pages to offer users an intuitive way to navigate through your website, as well as provide search engines with clear pathways to crawl and index your category pages. Final wordsHow well you organize and structure your e-commerce category pages predicts the success of your website in effectively showcasing and selling products to your customers.