In this article, I’ll take on the topic of keyword research in the ChatGPT era:What’s changed for the better. That said, many SEOs are already familiar with using ChatGPT (either by reading one of the thousands or articles or trying the free tool themselves) for keyword research. I'm sticking to the topic of keyword research here. The threat of using ChatGPT for keyword research is falling in love with its ease. What's certain is that understanding and utilizing AI for keyword research now can help clue SEOs into the models and how they're trained.