How to Migrate to Google Analytics 4

March 21, 2023

How to Migrate to Google Analytics 4Steps to migrate to Google Analytics 4Redefine your conversion dataDefine your data pointsCollect more data than you needGoogle Analytics 4 migration tipsDon't compare GA4 to UA1. Steps to migrate to Google Analytics 42. Welcome to the final part of a three-part discussion about Google Analytics 4 in this episode, we're going to be looking at how we migrate to GA4.Taking part is Jeff Sauer, founder of Jeff Analytics and Data-Driven U , Brie Anderson, owner of Beast Analytics , Jill Quick, analytics consultant and trainer from The Coloring In Department , and Dara Fitzgerald, CEO and co-founder at Measurelab In this week's episode, our panel discusses how to migrate to Google Analytics 4, including:David: Jeff, what steps do we need to take to migrate to GA4?Jeff Sauer: There are a lot of ways to look at migration. They connect, and it's arguably every Google integration but Google Ads are better or at parity with the previous Google integrations. I have seen people build entire apps off of Google Analytics data, and then have it taken away and the rug was swept out from under them.

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