To calculate ROI for SEO, businesses need to track their organic traffic, conversion rates, revenue generated from organic search, and other key performance indicators (KPIs). Formula For Calculating SEO ROIROI FormulaValue of Conversions – InvestmentInvestmentTo calculate ROI, you need to determine the cost of your SEO campaign and its impact on your business. ROI for SEO: Using Traffic DataNeed to determine the ROI of your SEO efforts but don’t have analytics? Recommended Reading: What Marketing Metrics Help You Track ROI of SEOROI for SEO: Money SavedIf you don’t currently have any conversions, you can still determine the ROI of your SEO services. Forecasting ROI for SEOTraffic Potential in seoClarity allows you to forecast the ROI from SEO based on any number of defined scenarios.