How to measure schema performance

Our last article, How to deploy advanced schema at scale, covered the schema deployment and maintenance process. This article will discuss the KPIs for measuring the impact of schema deployment, ways to monitor schema errors, and how to analyze your content’s SERPs performance. Identifying the right KPIs to measure the impact of schema deploymentBelow are strategic KPIs you should use to gauge the performance of your schema and the effectiveness of its implementation:ImpressionsWith schema influencing rich results, content discovery becomes accessible. Measure different types of SERPs (based on the schema you've deployed), including images, FAQ, video, content, People Also Ask, etc. Evaluating the impact of schema deployment on your websiteSchema maintenance and performance measurement go hand in hand.