Organic traffic is the traffic acquisition channel by which users reach a website through non-advertising links from organic search results. How is GA4 website organic traffic measured? Measuring organic traffic with the GA4 Acquisition reportWe’ll use the information in the Acquisition report to measure the organic traffic that comes to a website. All these organic traffic channel groups with data will be displayed by default in GA4: Reports > Traffic acquisition > Session default channel group. Dig deeper: How to link GA4 with Google Search ConsoleMeasuring organic traffic in GA4Google Analytics 4 provides detailed insights into your website’s organic traffic acquisition through its default channel groups, medium, and source/medium dimensions.