How to Measure Brand Awareness—With Helpful KPIs

Brand mentions are any time—as the name suggests—your brand is mentioned by the public on a digital platform. KPIs/Benchmarks:Overall brand mentionsPositive brand mentionsNegative brand mentionsShare of voiceFirst, you’ll want to monitor your brand mentions. Higher rankings on search engine results pages (SERPs) indicate better brand awareness, but not necessarily positive brand awareness. KPIs/Benchmarks:Media mentionsBacklinksNo-follow vs follow backlinksYou have a number of ways to measure brand awareness in media and the effectiveness of a media story on your brand awareness. Be Consistent and Creative with Your Brand AwarenessConsistency and creativity are two of the biggest building blocks of brand awareness.