You may get in without knowing it, as Google automatically considers any content in its index that complies with Google News content policies for inclusion. Partnership placementsThe Google News Showcase is a content licensing program in which Google pays participating publishers to curate their best content. However, the documents clarify that much of the ranking system used in Google News is shared with that of Google Search. Now that Google News no longer requires AMP for the top stories carousel, usability optimization for Google News and Google Search is essentially the same. Content essentials for Google News rankingsOnce you have the branding and technical fundamentals, take it to the next level with Google News content optimization techniques.