If you have a large site that has millions of web pages, it is particularly important to manage your crawl budget to help Google crawl your most important pages and get a better understanding of your content. Crawl budget is determined by two main elements: crawl capacity limit and crawl demand. Taking crawl capacity and crawl demand together, Google defines a site’s crawl budget as the set of URLs that Googlebot can and wants to crawl. Even if the crawl capacity limit is not reached, if crawl demand is low, Googlebot will crawl your site less. Here are the top 12 tips to manage crawl budget for large to medium sites with 10k to millions of URLs.