How to make your Google Ads brand campaigns more efficient

July 11, 2023

Are you looking to make your brand campaigns on Google Ads more efficient? Initially, we found success with Google’s target impression share for brand campaigns. By convention, we multiply impression share metrics by impressions then divide the calculation by impressions once the pivot table is created. For some reason, Google was making us pay more than we should have paid otherwise, even with the same target impression share strategy. For the second category, we often use the bid strategy simulator to measure the cost of incremental conversions.

The source of this news is from Search Engine Land