This article uncovers how these specific behavioral concepts can enhance your SEO and conversion rate optimization (CRO) efforts by tapping into customer psychology. Below are a few common behavioral economics principles to use in both SEO and CRO, including:Fast and slow thinkingSpeak-easy effectSocial proofDig deeper: Boosting search conversions: 5 behavioral strategies to test1. Fast and slow thinkingFast versus slow thinking, and the tension between them, is the foundation of behavioral economics. If you’re curious about learning more about fast and slow thinking, I’d suggest reading “Thinking, Fast and Slow” by Daniel Kahneman. Some CRO tests to considerFast and slow thinking tests have a lot of variations.