How to maintain targeting capabilities even without Google Ads similar audiences

June 12, 2023

Similar audiences have been a valuable tool for expanding prospecting efforts and improving the scale and quality of Google Ads campaigns – and it’s going away starting Aug. 1. Google-recommended strategies to keep your audience targeting effectiveProviding high-quality data and signals to Google Ads is key to maintaining effective audience targeting even without similar audiences. For display, discovery and video campaigns (Google Ads + Display and Video 360)Suppose you have similar audiences applied to these campaign types as of Aug. 1. Providing high-quality signals to GoogleGoogle’s move to sunset similar audiences is consistent with its goal to focus more on user privacy. Can we still provide high-quality signals and targeting guidance to Google Ads to maintain and continue to improve results for our businesses and clients?

The source of this news is from Search Engine Land