But how did I manage to attract users from all around the world to buy these typical Christmas products from Catalonia? In this case, we’ll focus on demonstrating your expertise and authority on an international scale. It’s not just the search content that can differ; the type of search intent may also change, even for the same search term. If you become a leading company in your respective markets, you will achieve greater brand authority. But how do you increase brand authority in various markets on an international scale?