How to keep up with macro trends that impact PPC performance

3 ways to stay on top of PPC performance covered how to monitor your paid search performance comprehensively. This article will demonstrate how to set up monitoring and analysis processes for macro-level events that impact your overall PPC performance and business. Contextualize your PPC performance with macro-trend monitoringVarious external factors may impact your paid search efforts. Google Performance PlannerPerformance Planner is a free tool offered by Google Ads that helps advertisers create and forecast the performance of their Google Ads campaigns. Stay on top of macro trendsNumerous external factors can impact your PPC performance.