As the initial buzz around AI dies down, the practical use of generative AI is now well-established in the content creation world. An AI analogyThe problem with SEO and generative AI reminds me of a scene in one of my favorite movies: Good Will Hunting. Tasks where generative AI can be helpfulThis is not to say that generative AI is not truly helpful. AI in SEO: Intelligent assistanceThe obvious pitfall with generative AI and SEO is falling into the path-of-least-resistance trap. By combining your expertise and experience with generative AI, you can create content greater than the sum of its parts and almost certainly greater than anything a generative AI can produce alone.