In a post on the r/TechSEO subreddit, Google’s Search Advocate, John Mueller, responded to a Reddit user asking how to increase localized traffic to a European Union (EU) domain hosted in the United States (US). The user’s client, who owns a .com and a .eu subdomain, hopes to increase targeted traffic to the latter. Here are the five things Mueller suggested the user should focus on – or safely ignore – to increase localized traffic from the EU. He emphasizes that hreflang should connect major European countries to the EU domain, and the rest of the visitors would default to the .com. By implementing Mueller’s strategies, businesses can enhance their website’s visibility and relevance in European search results, thereby driving targeted traffic and potentially boosting conversions.