How to incorporate macroeconomic signals into your SEO strategy

You’re an SEO with the best intentions of driving traffic and awareness for your brand (or client). Maybe SEO is not the first initiative anyone thinks of when strategizing how to incorporate macroeconomic angles inxto their marketing campaigns, but you’re missing the boat if you don’t. The macroeconomic signals to watch and whyI’m not saying you should use daily gas prices as a barometer. Many of the major keyword tools aggregate monthly over time and won’t give you the agility you need to gauge real-time impact. Even in SEO, a little real-time curiosity and analysis can bear fruit you won’t see growing in the keyword planner.