Not only will the tactics below improve your rankings, but they also don’t need you to create new content. The easiest way to find content worth updating is to install our free WordPress SEO plugin and run a content audit. For example, we currently rank #3 for “seo content strategy”:Looks like the snippet demands a definition for “seo strategy,” which we didn’t have on our page. Well, YouTube videos rank on Google search results too:Google also introduced Perspectives in 2023. Focus on local SEOIf you’re a business serving customers locally, you’ll want to appear on local map pack search results too.