With the busy season upon us, you want your PPC campaigns to be in the best shape possible. Layer on Enhanced ConversionsOnce you’re happy with the Google Ads tracking foundations, go to the next step and layer on Enhanced Conversions. This feature helps improve the accuracy of Google Ads tracking by sending hashed first-party conversion data from your website to Google in a privacy-safe way. Use offline conversion trackingOffline conversion tracking (OCT) solves my most common problem with my lead gen clients. Maximizing your PPC campaign performance: 13-point checklistIncorporating these strategies and regularly reassessing your campaign's performance will help you stay competitive and make the most of your PPC efforts.