Local SEO is a subset of SEO that focuses on optimizing your online presence to rank higher for local search queries. How Local SEO Can Transform Your BusinessPeople use local search to find everything from restaurants to plumbers. 11 Tips to Improve Local SEOHere are 11 powerful tips to help you improve local SEO:1. Get Relevant Local CitationsLocal citations refer to online mentions of your business on platforms like local business directories, social media, and websites. To find local keywords, click the “Include keywords” drop-down menu, select “Any keywords,” and add relevant locations.