In one instance, an ecommerce marketplace found that tens of millions of its listing pages were impacted by selective crawling and indexing. After crawling millions of thin, near-duplicate listings pages and not indexing them, Google eventually scaled back on crawling the website altogether, leaving many in “Discovered – currently not indexed” limbo. Case 2: Unforeseen consequences of crawling ceaseWhen crawling stops, unwanted content will remain in Google’s index – even if it’s changed, redirected or deleted. Case 3: The risks of over-indexing search results pagesUncontrolled indexing of large volumes of thin, low-quality pages can backfire – but what about indexing search result pages? As a result, of the sites that utilize this tactic, few impose hard limits or rules on indexing of search pages.