How to Improve Email Deliverability and Optimize Each Send

Do your emails magically find their way to the inbox once you’ve hit send? Or do your emails go through a nuanced process behind the scenes before they make it into your customer’s inbox? You can take real, actionable steps to improve your email deliverability — all while increasing customer engagement and eliminating wasted spend. Email deliverability (sometimes called inbox placement) can be very complex — but it’s worth trying to understand. That’s exactly why Litmus teamed up with Salesforce to create this four-part guide to understanding email deliverability.