How to Improve Email Deliverability and Optimize Each Send

February 21, 2023

Do your emails magically find their way to the inbox once you’ve hit send? Or do your emails go through a nuanced process behind the scenes before they make it into your customer’s inbox? You can take real, actionable steps to improve your email deliverability — all while increasing customer engagement and eliminating wasted spend. Email deliverability (sometimes called inbox placement) can be very complex — but it’s worth trying to understand. That’s exactly why Litmus teamed up with Salesforce to create this four-part guide to understanding email deliverability.

The source of this news is from Search Engine Land